First he mentions Tidal competitors trying to stop him from starting the company, or trying to convince him to work with them instead: "Jimmy Iovine offered a safety net / Google dangled around a crazy CHECK / I feel like YouTube was the biggest culprit."
"TIDAL, MY OWN LABEL, SAME DIFFERENCE."
That leads to a tribute to Freddie Gray, Michael Brown, and Trayvon Martin, sharply picking apart the effects of living in a world that's hostile toward YOUR existence. It's a raw side of Jay we haven't seen in a while, and it works well. Then things take another curve.
"You know I came to this game independent, right?" he asks. That's true. "Tidal, my own label, same difference." Not exactly the same thing, but sure.
"You bought nine IPHONES
and Steve Jobs is rich / Phil Knight is worth trillions, you still bought them kicks / Spotify is nine billion, they ain't say shit." I think this is a point about how if you buy things, there is usually at least one person who will get very rich because of it.
and Steve Jobs is rich / Phil Knight is worth trillions, you still bought them kicks / Spotify is nine billion, they ain't say shit." I think this is a point about how if you buy things, there is usually at least one person who will get very rich because of it.
The audience, who seemed to enjoy the freestyle, was composed of Tidal subscribers. To get a TICKET for the concert, users had to create and tweet a playlist using the hashtag #TIDALXJAYZ
for the concert, users had to create and tweet a playlist using the hashtag #TIDALXJAYZ